> ## Documentation Index
> Fetch the complete documentation index at: https://docs.siftly.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Brand Visibility

> Understand your overall AI visibility score and track how your brand's presence in AI-generated search evolves over time.

## What is the Visibility Score?

The **Visibility Score** is Siftly's headline metric — a single number (0–100) that represents how prominent your brand is in AI-generated search results across your tracked topics.

<Frame>
  <img src="https://mintcdn.com/siftly/bEo7rqDIv7Xi3upk/images/visibility-score.svg?fit=max&auto=format&n=bEo7rqDIv7Xi3upk&q=85&s=172a3bb5cf8200299dd719ae4722637e" alt="Visibility Score dashboard — composite score with citation frequency, SOV, sentiment, and rank breakdown" className="rounded-xl" width="900" height="340" data-path="images/visibility-score.svg" />
</Frame>

It's calculated from:

* **Citation frequency** — How often your brand appears across all tracked prompts
* **Share of voice** — Your citations relative to total citations in your market
* **Sentiment weight** — Positive citations count more than neutral; negative citations reduce the score
* **Position bias** — Citations where your brand is mentioned first carry more weight

A score of **0** means your brand is never cited. A score of **100** would mean your brand appears positively and first in every tracked AI response — theoretical, but directionally useful.

***

## The Overview dashboard

The **Overview** page is your visibility command center. Here's what you'll find:

### Visibility Score card

Your current score with a trend indicator showing change vs. the previous period (week, month, or quarter — configurable).

### Visibility trend chart

A line chart showing your visibility score over time. Use this to:

* Correlate score changes with content you published
* Spot the impact of competitor activity
* Identify seasonal patterns in your market

### Citation breakdown

A breakdown of your citations by:

* **Platform** — Which AI platforms cite you most
* **Topic** — Which topics drive the most mentions
* **Sentiment** — The ratio of positive to neutral to negative

### Competitor comparison

See your visibility score plotted against your top competitors. This is your share-of-voice view — who's winning the AI search landscape in your market.

***

## Improving your visibility score

<AccordionGroup>
  <Accordion title="Publish direct-answer content">
    AI retrieval systems favor content that directly answers specific questions. Create pages structured as clear Q\&A, FAQs, and how-to guides around your high-opportunity prompts.
  </Accordion>

  <Accordion title="Strengthen your entity footprint">
    AI models form "knowledge" about brands from structured, consistent information across the web. Make sure your brand name, description, founding year, and category are consistent across your website, Wikipedia, LinkedIn, Crunchbase, and press coverage.
  </Accordion>

  <Accordion title="Add brand aliases">
    If your brand has abbreviations, former names, or product sub-brands, add them in **Settings → Brand → Aliases**. This ensures citations using alternate names are counted and attributed correctly.
  </Accordion>

  <Accordion title="Index your website">
    Use Siftly's website crawling feature to index your brand's website into the RAG pipeline. This increases the chance that your content is retrieved when AI systems look for supporting sources.
  </Accordion>

  <Accordion title="Address negative citations">
    Review negative citations in the Citations tab and identify the root cause. Often a single piece of content — a comparison page, an FAQ, or a case study — can shift the framing.
  </Accordion>
</AccordionGroup>

***

## Scheduled analysis and trend tracking

Your visibility score is only as useful as the cadence at which it's measured. Set up a **scheduled analysis** to track trends automatically:

* **Weekly** — Recommended for most brands; balances signal quality with change velocity
* **Daily** — For brands in fast-moving markets or during active content campaigns
* **Monthly** — For brands with lower publishing frequency or stable markets

Navigate to **Settings → Scheduled Analysis** to configure your schedule.