> ## Documentation Index
> Fetch the complete documentation index at: https://docs.siftly.ai/llms.txt
> Use this file to discover all available pages before exploring further.
# Rankings & Share of Voice
> See where you stand versus competitors for every topic in your market and track your share of AI search presence.
## Overview
The Rankings feature answers the competitive question at the heart of GEO: **when AI systems respond to prompts in your market, who gets cited, in what order, and how often?**
Siftly tracks this across every topic you monitor and surfaces it as structured leaderboards and share-of-voice metrics.
***
## Leaderboards
Navigate to **Rankings** to see the competitive leaderboard for your market.
Each leaderboard row shows a brand with:
* **Visibility score** — Their composite AI visibility for this topic
* **Citation rate** — Percentage of tracked prompts that include them
* **Average rank** — Their average position when cited (lower = better)
* **SOV %** — Their share of all citations in this topic
* **Trend** — Change vs. the previous period
Your brand is always highlighted. Use the topic selector to switch between the topics you're tracking.
Sort the leaderboard by **Citation Rate** to find who's being cited most frequently. Sort by **Average Rank** to see who gets the top-of-response position. These tell different stories.
***
## Share of Voice (SOV)
Share of Voice answers: **of all brand citations in my market, what percentage belong to me?**
If AI systems produce 1,000 brand citations across tracked prompts, and your brand appears in 220 of them, your SOV is 22%.
SOV is a zero-sum metric — if your SOV goes up, someone else's goes down. Track it over time to see whether you're gaining or losing ground relative to your market.
### SOV by topic
Break down your share of voice by topic to find where you're overperforming and where you have gaps:
* Topics where your SOV is **above** your overall average are strengths to maintain
* Topics where your SOV is **below** your average are gaps to close with targeted content
***
## Prompt-level analysis
Drill into any topic to see a prompt-by-prompt breakdown of who was cited for each individual query.
This view shows you:
* The exact AI prompt
* Which brands appeared in the response
* The order they were mentioned
* Whether your brand was present at all
**Prompts where you don't appear** are your most direct content opportunities. Siftly surfaces these as **"Gaps"** — click any gap to get AI-generated content recommendations for that specific prompt.
***
## Tracking competitors
Siftly automatically detects competitors from your market category. You can also manually add competitors:
1. Go to **Settings → Competitors**
2. Click **Add Competitor**
3. Enter the brand name and website URL
Once added, the competitor will appear in all leaderboards, SOV charts, and prompt-level breakdowns on the next analysis run.
Competitor data reflects what AI systems say about them — Siftly doesn't have access to their internal analytics. Treat competitor metrics as AI-perceived reputation, not ground-truth performance data.