> ## Documentation Index
> Fetch the complete documentation index at: https://docs.siftly.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Product Optimization

> Optimize product titles, descriptions, and attributes for AI shopping and submit them to Google Merchant Center and Manufacturer Center.

<Frame>
  <img src="https://mintcdn.com/siftly/xTchJceN5jI8__Fi/images/shopping/product-optimization.png?fit=max&auto=format&n=xTchJceN5jI8__Fi&q=85&s=eaefbfeaa081cda109e7b778f7207404" alt="Product Optimization: baseline vs. proposed attribute diffs, with GMC and GMfC submission" className="rounded-xl" width="1004" height="650" data-path="images/shopping/product-optimization.png" />
</Frame>

## Overview

Product Optimization rewrites your product data (titles, descriptions, and attributes) to be clearer and more complete for AI shopping engines, then submits the results to [Google Merchant Center](/shopping/integrations/google-merchant-center) and [Google Manufacturer Center](/shopping/integrations/google-manufacturer-center). Better structured data is one of the most direct levers for getting onto the shelf.

## Choosing products

The candidates list shows your tracked products with a **readiness score** and the number of suggested improvements. Readiness reflects how complete your product data is. Start with high-impact, lower-readiness products.

## How a job runs

<Steps>
  <Step title="Analysis">
    Siftly gathers your baseline product data, competitor patterns, and brand context.
  </Step>

  <Step title="Writing">
    It proposes optimized titles, descriptions, and attributes tuned for AI shopping.
  </Step>

  <Step title="Review">
    A compliance and claims check catches policy issues, overlong fields, and unsupported claims.
  </Step>

  <Step title="Finishing">
    The result is normalized, scored for readiness, and prepared for submission.
  </Step>
</Steps>

In **guided** mode the job pauses for your review; in **auto** mode it runs straight through to await your approval.

## Reviewing changes

The workspace shows your product with **baseline vs. proposed** attribute rows. Accept or reject changes, rewrite individual attributes, or refine by chat. Separate tabs organize the data for **Review**, **Google Merchant Center**, and **Google Manufacturer Center**.

## Submitting

When you **Approve** a job, submission unlocks:

* **Submit to GMC**: preview the feed snippet with a dry run, then submit. Apply changes to one variant or bulk-apply across several.
* **Publish to GMfC**: for products whose brand is approved in Manufacturer Center.

<Note>
  Every submission is versioned. Use the version timeline to review past submissions or roll back.
</Note>

<Warning>
  Hard policy violations (prohibited claims, length limits) block submission until resolved. Advisory issues appear as warnings you can choose to proceed past.
</Warning>

## Related

<CardGroup cols={2}>
  <Card title="Google Merchant Center" icon="google" href="/shopping/integrations/google-merchant-center">
    Connect your product feed.
  </Card>

  <Card title="Google Manufacturer Center" icon="google" href="/shopping/integrations/google-manufacturer-center">
    Publish manufacturer attributes.
  </Card>

  <Card title="Products & readiness" icon="tags" href="/shopping/analytics/products">
    Find products worth optimizing.
  </Card>

  <Card title="Knowledge Hub" icon="book" href="/shopping/knowledge-hub/overview">
    Keep optimized copy on-brand.
  </Card>
</CardGroup>
