> ## Documentation Index
> Fetch the complete documentation index at: https://docs.siftly.ai/llms.txt
> Use this file to discover all available pages before exploring further.
# Reddit engagement
> Discover relevant Reddit discussions and engage authentically to grow your brand's presence where shoppers and AI both look.
## Overview
Reddit is a frequent source for AI shopping recommendations and a place real shoppers research purchases. Reddit engagement surfaces discussions relevant to your brand and category and helps you take part authentically.
## Discovering opportunities
The **Opportunities** view lists fresh Reddit posts that match your brand and topics but that you haven't engaged with yet, with the subreddit, engagement counts, and recency. Filter by topic and open any post to see the thread and a suggested reply.
## Engaging authentically
Open a post to draft a reply. Siftly proposes an on-brand comment using a **persona** you've defined, which you review and approve before anything is posted.
Reddit communities value genuine participation. Always review drafts, add real value, and follow each subreddit's rules. Low-effort or promotional comments can harm your brand.
## Staying on top of it
The **Engaged** view tracks posts you've already commented on, so you can monitor replies and follow up.
Reddit engagement, including personas and the approval workflow, is available on plans that include it. See [Plans & billing](/shopping/account/plans-billing).
## Related
See when social sources shape AI recommendations.
Define the voice your replies use.
Explore all the ways to grow presence.
Check which plans include Reddit engagement.