> ## Documentation Index
> Fetch the complete documentation index at: https://docs.siftly.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Knowledge Hub

> Build your Brand Kit (Brand DNA, Facts, and Voice) that grounds every piece of content Siftly Shopping generates.

<Frame>
  <img src="https://mintcdn.com/siftly/xTchJceN5jI8__Fi/images/shopping/knowledge-hub.png?fit=max&auto=format&n=xTchJceN5jI8__Fi&q=85&s=ac698a5eea8ae02e50582303be4e825e" alt="Knowledge Hub: a Brand Kit with Brand DNA, Brand Facts, and Brand Voice" className="rounded-xl" width="1004" height="371" data-path="images/shopping/knowledge-hub.png" />
</Frame>

## Overview

The Knowledge Hub is where Siftly learns your brand. From your website (and any brand guidelines you upload), it builds a structured **Brand Kit** that every generator ([Content](/shopping/content/blog), [Collection Pages](/shopping/content/collections), and [Product Optimization](/shopping/content/product-optimization)) uses to stay on-brand and grounded.

Build it once, and everything Siftly writes sounds like you and sticks to the facts.

***

## What's in a Brand Kit

<AccordionGroup>
  <Accordion title="Brand DNA">
    Your brand's identity and style: who you are, what you stand for, your tone and writing patterns, editorial preferences, and visual signature. This is the stylistic ground truth for generated content.
  </Accordion>

  <Accordion title="Brand Facts">
    Verifiable claims about your brand and products, extracted and stored so generators can cite them. Brand Facts keep content specific and defensible instead of generic.
  </Accordion>

  <Accordion title="Brand Voice">
    The rules content must follow: your editorial stance, phrases to prefer or avoid, limits on brand mentions and calls to action, and any required disclosures.
  </Accordion>
</AccordionGroup>

***

## Generating your Brand Kit

<Steps>
  <Step title="Open the Knowledge Hub">
    Go to **Knowledge Hub** and click **Generate**.
  </Step>

  <Step title="Add your sources">
    Enter your brand's homepage URL. Optionally upload a brand-guidelines file (your "brand bible") as extra ground truth.
  </Step>

  <Step title="Generate">
    Siftly crawls your site, extracts your DNA, Facts, and Voice, and assembles the kit. This usually takes a minute or two.
  </Step>
</Steps>

Each run produces a versioned **kit**. The latest completed kit becomes the one Siftly uses everywhere.

***

## Editing your kit

Open a kit to review and refine it. The Brand DNA detail view breaks the kit into editable sections (identity, writing style, editorial patterns, calls to action, visual signature, and sample references) so you can correct anything the extraction got wrong before it shapes your content.

***

## How it powers the rest of Siftly

* **Content** uses your DNA and Voice for tone, and your Facts to ground claims.
* **Collection Pages** follow your editorial rules when writing descriptions and rationale.
* **Product Optimization** keeps optimized copy within your brand's voice constraints.

***

## Keeping it fresh

<Note>
  Regenerate your Brand Kit when your brand, positioning, or website changes significantly. Siftly always uses your most recent completed kit, so a refresh updates every generator at once.
</Note>

***

## Related

<CardGroup cols={2}>
  <Card title="Content" icon="pen-nib" href="/shopping/content/blog">
    Generate grounded blog posts.
  </Card>

  <Card title="Collection Pages" icon="layer-group" href="/shopping/content/collections">
    Build AI-ready Shopify collection pages.
  </Card>

  <Card title="Product Optimization" icon="wand-magic-sparkles" href="/shopping/content/product-optimization">
    Optimize product data within your brand voice.
  </Card>

  <Card title="Quickstart" icon="rocket" href="/shopping/quickstart">
    New to Siftly Shopping? Start here.
  </Card>
</CardGroup>