What is the Visibility Score?
The Visibility Score is Siftly’s headline metric — a single number (0–100) that represents how prominent your brand is in AI-generated search results across your tracked topics. It’s calculated from:- Citation frequency — How often your brand appears across all tracked prompts
- Share of voice — Your citations relative to total citations in your market
- Sentiment weight — Positive citations count more than neutral; negative citations reduce the score
- Position bias — Citations where your brand is mentioned first carry more weight
The Overview dashboard
The Overview page is your visibility command center. Here’s what you’ll find:Visibility Score card
Your current score with a trend indicator showing change vs. the previous period (week, month, or quarter — configurable).Visibility trend chart
A line chart showing your visibility score over time. Use this to:- Correlate score changes with content you published
- Spot the impact of competitor activity
- Identify seasonal patterns in your market
Citation breakdown
A breakdown of your citations by:- Platform — Which AI platforms cite you most
- Topic — Which topics drive the most mentions
- Sentiment — The ratio of positive to neutral to negative
Competitor comparison
See your visibility score plotted against your top competitors. This is your share-of-voice view — who’s winning the AI search landscape in your market.Improving your visibility score
Publish direct-answer content
Publish direct-answer content
AI retrieval systems favor content that directly answers specific questions. Create pages structured as clear Q&A, FAQs, and how-to guides around your high-opportunity prompts.
Strengthen your entity footprint
Strengthen your entity footprint
AI models form “knowledge” about brands from structured, consistent information across the web. Make sure your brand name, description, founding year, and category are consistent across your website, Wikipedia, LinkedIn, Crunchbase, and press coverage.
Add brand aliases
Add brand aliases
If your brand has abbreviations, former names, or product sub-brands, add them in Settings → Brand → Aliases. This ensures citations using alternate names are counted and attributed correctly.
Index your website
Index your website
Use Siftly’s website crawling feature to index your brand’s website into the RAG pipeline. This increases the chance that your content is retrieved when AI systems look for supporting sources.
Address negative citations
Address negative citations
Review negative citations in the Citations tab and identify the root cause. Often a single piece of content — a comparison page, an FAQ, or a case study — can shift the framing.
Scheduled analysis and trend tracking
Your visibility score is only as useful as the cadence at which it’s measured. Set up a scheduled analysis to track trends automatically:- Weekly — Recommended for most brands; balances signal quality with change velocity
- Daily — For brands in fast-moving markets or during active content campaigns
- Monthly — For brands with lower publishing frequency or stable markets