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Overview

The Rankings feature answers the competitive question at the heart of GEO: when AI systems respond to prompts in your market, who gets cited, in what order, and how often? Siftly tracks this across every topic you monitor and surfaces it as structured leaderboards and share-of-voice metrics.

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Leaderboards

Navigate to Rankings to see the competitive leaderboard for your market. Each leaderboard row shows a brand with:
  • Visibility score — Their composite AI visibility for this topic
  • Citation rate — Percentage of tracked prompts that include them
  • Average rank — Their average position when cited (lower = better)
  • SOV % — Their share of all citations in this topic
  • Trend — Change vs. the previous period
Your brand is always highlighted. Use the topic selector to switch between the topics you’re tracking.
Sort the leaderboard by Citation Rate to find who’s being cited most frequently. Sort by Average Rank to see who gets the top-of-response position. These tell different stories.

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Share of Voice (SOV)

Share of Voice answers: of all brand citations in my market, what percentage belong to me? If AI systems produce 1,000 brand citations across tracked prompts, and your brand appears in 220 of them, your SOV is 22%. SOV is a zero-sum metric — if your SOV goes up, someone else’s goes down. Track it over time to see whether you’re gaining or losing ground relative to your market.

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SOV by topic

Break down your share of voice by topic to find where you’re overperforming and where you have gaps:
  • Topics where your SOV is above your overall average are strengths to maintain
  • Topics where your SOV is below your average are gaps to close with targeted content

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Prompt-level analysis

Drill into any topic to see a prompt-by-prompt breakdown of who was cited for each individual query. This view shows you:
  • The exact AI prompt
  • Which brands appeared in the response
  • The order they were mentioned
  • Whether your brand was present at all
Prompts where you don’t appear are your most direct content opportunities. Siftly surfaces these as “Gaps” — click any gap to get AI-generated content recommendations for that specific prompt.

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Tracking competitors

Siftly automatically detects competitors from your market category. You can also manually add competitors:
  1. Go to Settings → Competitors
  2. Click Add Competitor
  3. Enter the brand name and website URL
Once added, the competitor will appear in all leaderboards, SOV charts, and prompt-level breakdowns on the next analysis run.
Competitor data reflects what AI systems say about them — Siftly doesn’t have access to their internal analytics. Treat competitor metrics as AI-perceived reputation, not ground-truth performance data.