Overview
When AI shopping engines recommend products, they draw on sources from across the web: reviews, buying guides, retailer pages, and more. The Citations page shows you exactly which sources they’re citing in your market, so you can earn a place among them.Where AI gets its information
- Source mix: citations grouped by site type (commerce, publisher, social, review, brand sites)
- Content signals: citations grouped by page type (product pages, articles, reviews, category pages, and more)
Top sources
- Top domains: the domains cited most often in your market, ranked by frequency
- Most cited URLs: the individual pages that come up again and again
- Domain lookup: click any domain to see its per-page breakdown and which of your products it’s associated with
Your content vs. the gaps
Citations distinguishes your own pages that get cited from sources where competitors appear but you don’t, a direct list of content opportunities. Pair this with Content and Collection Pages to close the gaps.Filters and export
Filter by product, geography, and date range, and export the full citation list to CSV for deeper analysis or sharing.Related
Content
Create content worth citing.
Conversations
See citations in the context of each response.
Visibility & Share of Shelf
Track how earning citations moves your shelf share.
Google Search Console
Compare against organic search performance.