Overview
Being on the shelf is one thing; controlling the sale is another. Commerce Control measures how much operational control you have over the products that appear in AI shopping answers: who owns the buy button, how your pricing compares, and how widely your products are stocked.Key metrics
| Metric | What it tells you |
|---|---|
| Buy-button owned share | The share of your products where you own the primary buy button (versus a marketplace or retailer) |
| Merchant breadth | The average number of merchants carrying each product, a read on distribution |
| Buy-button price rank | Where your price ranks among sellers (1 = cheapest) |
| Buy-button price premium | How much above or below the market median you’re priced |
| Relative Price Index (RPI) | Your price versus the competitive average |
| Value Hit Ratio | The share of your products priced at or below the competitor average |
Availability by merchant
A table shows which merchants carry each product and their stock status, so you can spot out-of-stock or under-distributed items that are costing you shelf presence.Filters
Scope everything by geography and drill into a single product to see its pricing position and competitor set.Related
Visibility & Share of Shelf
See presence alongside control.
Products & readiness
Drill into per-product pricing and readiness.
Product Optimization
Improve the product data behind the shelf.
What is Share of Shelf?
Understand RPI and Value Hit Ratio.