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Traffic page: AI crawler activity from Cloudflare, AI referral traffic from GA4, and organic search from Search Console

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Overview

Visibility on the AI shelf only matters if it turns into reads and then visits. The Traffic page brings both sides together: which AI and search crawlers read your pages (via Cloudflare), and how many shoppers then arrive from AI assistants and organic search (via Google Analytics 4 and Google Search Console).
Traffic covers two complementary signals. Crawler activity (from Cloudflare) is which AI and search bots read your pages at the edge. Referral and search analytics (from GA4 and Search Console) is which shoppers actually arrive. Crawls are the leading indicator; visits are the outcome.

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AI crawler activity (Cloudflare)

With Cloudflare connected, the page shows which AI and search crawlers read your store at the edge:
  • Crawler Activity split into AI Citations, AI Indexing, and AI Training, with a per-bot breakdown
  • Top Crawled Pages, and per bot, the pages each one hits
  • A Platform-to-Page Journey view and a Published Articles table that ties crawler activity to AI referrals and Search Console data
Crawler data starts accumulating when you connect, with no backfill, so connect early. On the Cloudflare Free plan this is hourly, user-agent-based data, which is enough for trend analysis; per-request logs need a Cloudflare Enterprise plan.

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AI referral traffic (GA4)

With GA4 connected, the page shows:
  • Headline metrics: sessions, users, and engagement, with period-over-period change
  • AI referral traffic broken down by assistant (ChatGPT, Perplexity, and others)
  • Channel mix across your traffic sources
  • Your top pages by AI-assistant traffic

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Organic search (Search Console)

With Search Console connected, the page shows:
  • Clicks and impressions over time
  • Click-through rate and average position
  • Top queries and pages driving organic search

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Getting set up

If an integration isn’t connected, the page shows a connect card; if access expires, you’ll see a reconnect prompt. GA4 and Search Console connect with read-only Google OAuth, and Cloudflare uses a read-only API token you generate.
Watch AI referral traffic alongside your Share of Shelf. As shelf share rises, referral sessions from AI assistants should follow, confirming your gains are translating into visits.

Google Analytics 4

Connect GA4 for referral traffic.

Google Search Console

Connect GSC for organic search.

Cloudflare

Connect Cloudflare for AI crawler activity.

Visibility & Share of Shelf

Correlate traffic with shelf share.

Citations

See which sources drive AI recommendations.